Social media has become an integral part of the lives of almost half of the world’s population. It has proven itself as an efficient tool in boosting both big and small businesses. Whether a business is new to social media or not, it is crucial to determine which social media platform works best for its core objectives. It also pays to be familiarized with emerging trends in social media marketing to ensure that the next set of digital marketing strategies will be designed in accordance with industry standards and customer demands.
It is true that not all business owners have enough time and in-house manpower that will enable them to concentrate on enhancing their social media presence and marketing strategies. As such, employing the assistance of an expert on the subject matter, in the form of a remote, full-time social media personnel is a great alternative for them.
Virtual assistants specializing in social media are individuals with the right skillset to devise different strategic approaches for social media marketing. Hiring remote staff to fortify business’ existing manpower is practical and ideal. There are virtual assistants who possess vast knowledge and experience when it comes to handling tasks involved in digital marketing, and that also involves social media management for different businesses. Social media virtual assistants basically have the right skills and experiences needed in improving and maintaining a brand’s social media presence as well as their campaigns.
That being said, here are the 5 ways a social media VA can help in building a business’s social media presence:
1. MAINTAINS AND UPDATES THE BUSINESS’S SOCIAL MEDIA ACCOUNTS
Social media VAs can create a strong social media presence that can eventually help the growth of a certain brand. They can consistently post engaging content that can potentially grab the interest of prospective audiences. They are experts in searching for relevant visual content that they can share on all the business’s social media accounts.
Also, social media VAs ensure that all content is well-organized by creating a content calendar so that they would know which content can boost the business’ social media presence along with the appropriate time for it to be posted.
2. CREATES DIRECT INTERACTIONS WITH FOLLOWERS
Aside from providing relevant content, social media VAs can also do social interactions. They can do this by engaging with customers through their comments, sharing content from viable sources and partner companies and replying to inquiries that followers might ask them through direct message. By doing this, the business will eventually establish a stronger relationship with their target audience.
3. PRACTICES EFFICIENT CONTENT MODERATION
Although social media is a great avenue for posting relevant content associated with a certain industry, not all individuals in the social media community would agree. This is especially true for people with different products or brand preferences. A social media post on a business’ page can garner both positive and negative feedback from its followers.
This is where content moderation enters the picture. Social media VAs can moderate the comment sections. They can help regulate conversations among audiences and encourage healthy debates about the topic depicted in the post. They can also highlight positive comments, take note of constructive criticisms and ban followers posting profanity and obscene reactions on the post’s comment section.
4. ELEVATES THE BRAND BY SHARING HIGH-QUALITY CONTENT
Looking for content that can entice followers is not an easy job as this requires a significant amount of time and effort. However, with a social media VA on a business’s disposal, sharing content relevant to a particular industry is easier. Social media VAs can share content such as blogs, news articles that discuss an important trend or issue concerning the business’ line of service. Providing content under the preference of the business’s target market is a good alternative to gain more followers.
5. BOOST BUSINESS PROMOTIONS THROUGH POSTING
Social media VAs can also amplify the business’s social media presence by consistently posting updates and information about a business’s promotional campaigns in all social media platforms. Important updates about the business’ information, products and services can be in the form of a press release, infographic, promotional ad, or even a short video announcement. Adding variety and creativity to the posts shared on a business’s social media pages effectively attracts potential customers while increasing conversion rates.
It is high time that businesses outgrow all false assumptions about hiring social media virtual assistants. Employing remote social media personnel is relatively inexpensive when compared to hiring an in-house social media manager or staff. Virtual assistants are also more flexible in terms of their working hours, thereby enabling business owners to maximize their resources and address more crucial requirements in keeping the company afloat.
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