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TYPES OF VIRTUAL ASSISTANTS: PICK THE RIGHT ONE FOR YOUR BUSINESS

Growing a business is not an easy task for all aspiring individuals who want to thrive in their chosen niche. It requires a huge amount of effort and commitment in order to meet customer expectations and demands. But aside from growing the business, managing the entire company and keeping it afloat in the midst of industry trends is just as challenging.

Being well-established is not as easy as it seems. This is especially true for businesses that need to cover different areas of the company even with limited resources and manpower. The lack of capacity to handle gaps brought by poor performance and tasks left undone can compromise the business’s stability and efficiency which eventually results in lower conversion and retention rates.

Thankfully, help can be obtained in the form of virtual assistants.

Being self-sufficient is — yes — safer. It enables long term stability and higher endurance against unfavorable changes in the global market. However, there will also come a time where short-term projects will be encountered and an intricate lineup of skills and expertise will be required. The problem is in-house employees may not possess the skills and expertise needed to get the job done.

Virtual assistants come with a variety of expertise and professional experience. The range of skills made available and accessible by remote assistants can easily fill in the gaps brought by lack of manpower. From basic administrative tasks to more technical ones, virtual assistants are able to fill in these gaps, depending on the business’ needs. Some virtual assistants are too flexible that they fit in any circumstances they may be assigned to.

Below are the top five most in-demand types of virtual assistants:

1. SOCIAL MEDIA VIRTUAL ASSISTANTS

Virtual assistants specializing in social media are well-equipped with enticing content that can easily raise brand awareness across different social media platforms. They are adept at preparing content that will represent the brand and engage target audiences. They are knowledgeable in creating content calendars that they will use as a reference for keeping the business’ social media pages organized and on-brand.

At the same time, social media VAs are also well-versed on the latest trends on social media marketing, making them quite useful in devising more effective advertising strategies and boosting engagement rates. Some remote assistants specializing in social media are also skilled in creating infographics and video marketing content that can pinpoint the needs of the business’ target audience.

2. TECHNICAL VIRTUAL ASSISTANTS

This type of virtual assistant acts as the “bread and butter” when it comes to more complex and technical areas that businesses do not have time to learn or perform. “Technical” tasks include web development and maintenance. They can produce and analyze data based on engagement and conversion rates of site visitors and competitor performance. From updating certain features on the website to searching competitors online and helping businesses strategize how they will market their services, to documenting the progress of each strategy, collecting emails of potential leads and distributing newsletters and other promotional content to boost brand visibility, a technical virtual assistant ensures that every effort is met with a corresponding goal. 

3. ADMINISTRATIVE VIRTUAL ASSISTANT

Administrative VAs are similar to a personal remote assistant. They can handle calendar management, business inbox management, book appointments, organize events and summits, data entry, to name a few. In some instances, administrative VAs are also instrumental in bridging gaps between businesses and their clients. While the responsibilities assigned to them are more generalized and do not particularly require a specific type of expertise, administrative VAs are still highly crucial to the business’ growth.

4. GRAPHIC DESIGNERS

Nothing beats a website with beautifully structured designs. Virtual assistants specializing in graphic design are well-positioned to take care of a business’ branding and audience impact. They have good command over different designing software such as Photoshop and Illustrator. They have a great eye for mixing and matching different design aesthetics and injecting the right amount of variety in a business’ digital branding strategy.

Given that their expertise greatly involves visual content, they can work well with a social media virtual assistant. Providing good visual content that can penetrate the preference of target audiences gives a plus point in raising brand awareness as well as boosting conversion and retention rates.

5. VIRTUAL CONTENT WRITERS

Virtual content writers are virtual assistants whose expertise lies in creating blog content for different business websites. They make sure that a business website’s content is fresh, timely, and adheres to the guidelines and rules of search engines. They can easily keep up with the latest industry-related trends and they also know how to incorporate market and customer demands into their work. The result is a collection of quality articles that remain relevant across different customer demographics. They work closely with SEO personnel, ensuring that they include the right service-related keywords into every article they create. Aside from articles, virtual content writers should ideally be adept at writing other types of content, such as newsletters, press releases, and even scripts for explainer videos and video ads. 

PICK YOUR VIRTUAL ASSISTANTS NOW

Knowing the different types of virtual assistants allows businesses to decide which line of expertise and sets of skills to look for when hiring additional manpower. It is crucial to take advantage of the flexibility and expanded the breadth of expertise offered by virtual assistants. By doing so, the business becomes well-equipped to counter possible drawbacks in the future and pursue proactive actions for the company’s continuous growth.

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