Most businesses usually close as an aftermath of recession in the industry. In worst cases, hundreds of people become jobless for a very long period of time. That said, at a time when the economy is down, the uncertainty and scarcity of job opportunities can span from weeks, months, or even a year.
The inevitable possibility of recession has driven some business owners to take the risks of investing funds to maximize their business and use the internet to help expand their influence and make their strategies more effective and fool-proof. Presently, one of the most dominantly used channels of internet marketing involves the incorporation of videos.
Why is video marketing important for businesses?
The digitally empowered population of customers gave rise to audiences who are savvier and more actively involved in supporting and keeping watch on the brands that they like. Consistent engagement and instant accessibility demand eye-catching and memorable content; both of which can be delivered through the use of videos. A continuously growing number of businesses can testify that they have significantly benefited and increased conversion rate by doing so.
Without a doubt, videos now serve as a business’s call-to-action for increasing conversion rates.
Videos possess an innate quality, one that is not only able to penetrate both the visual and auditory senses but is also effective in leaving a huge impact on the decision making process of target audiences on a more personal level.
Another advantage of video content creation is it can be outsourced or assigned to a virtual assistant with the relevant experience and skills. Startups and small businesses often struggle with extending their audience reach due to lack of resources and limited staff. Some business owners are also not that knowledgeable and in-tune with how the internet works.
The availability of virtual assistants adept at video content creation services takes a load off from the digital marketing and customer acquisition to-do lists of businesses. Consequently, it boosts the probability of success.
Videos are indeed a great tool to help businesses gain visibility on the internet. In truth, its advantages are not limited to the ones cited above. The inclusion of video content reaps more benefits especially when the business hires a top-tiered virtual assistant to manage all their video creation and marketing efforts.
Hiring a virtual assistant to take care of all the business’s video content strategies not only cuts costs but also enables the business to run more smoothly without compromising the efficiency of other key aspects in sustaining the business.
Here are some more of the biggest advantages that businesses can gain from utilizing video content and employing the services of virtual video creation and marketing experts to get the job done:
1. VIDEO MARKETING HELPS INCREASE THE BUSINESS’S ROI
Producing videos does not only consumes a significant amount of time but also a considerable amount of business funds.
While it may be a tad costly, it usually leads to higher monetary gain on the part of the business. Recent researches have proven that incorporating videos in a business’s marketing efforts results in increasing ROI.
When executed correctly, even a quick, 30-second video ad about a brand or product has the potential to leave a lasting impact on the viewers. Lasting impressions often mean that the brand is memorable; and memorable brands have higher chances of influencing a purchase.
2. VIDEOS CULTIVATE CUSTOMER TRUST
Videos can embody the very structure and image of a business. Excellent video content can help create and shape a trustworthy image for businesses, regardless of their size and structure. It enables potential customers to know more about the business’s unique voice and vision; thereby breaking barriers and helping customers relate more with the brand. Put more simply, it paves the way for a more personal connection between the business and the customers.
3. VIDEOS GENERATE AND IMPROVE WEBSITE TRAFFIC
Google’s algorithm has surely become smarter and more meticulous when it comes to determining relevant and high-quality content from spam. As such, ranking higher on search engines is now trickier than ever. Videos can assist businesses by acting as a viable tool for traffic generation. Currently, Google prefers website content with videos incorporated into it.
Uploading videos on the business’s website can help increase visibility as Google will more likely show video content at the top of the search results.
4. VIDEOS CAN PROVIDE A MORE CONCISE EXPLANATION OF WHAT A CERTAIN BRAND REPRESENTS
Instead of posting visual content bombarded with text-heavy information, videos help audiences understand what the business is all about in a matter of minutes. Also, compared to face-to-face explanations, videos can easily deliver the message in a more creative manner that’s easy to comprehend for the target audience. Not to mention, viewers can seamlessly replay parts that need clarification or skip to the segments of the video that they are more interested in.
VIDEOS ARE A MUST-HAVE TOOL FOR A BUSINESS TO GAIN TRACTION AND THRIVE
Videos are one of the most cost-effective methods that can equip businesses aptly and help make it more stable. Creating and producing a series of video content that works for what the brand aims to represent may take a significant amount of time and effort, but it will all pay off once it’s done.
Quite frankly, there are still several other benefits that video marketing can provide apart from the ones enumerated above. It takes commitment and the desire to exhaust more unconventional methods to boost audience engagement and ROI to truly explore the full benefits of video content marketing.
Still confused as to where and how to get started with video content creation and advertising?
Hire a video marketing virtual assistant now!