There are many reasons for a company to have an online presence, increasing visibility and reaching its target market for example. For every business, whether it is online or not, as long as it has you have a website and manage business social media accounts, this article is for you!
For websites, Search Engine Optimization (SEO) is a crucial part of success. Unlike before, today’s SEO is now more concerned with the relevance and quality of a website’s content. Basically, content is what sustains a website; it is what makes it alive. The information placed on every page is what attracts and promotes engagement with customers.
But the problem is, creating content is not an easy job. It requires some level of skill and knowledge to produce quality writing. Some business owners lack time or workforce to carry out such tasks, which eventually will lead to a decrease in website visitors and customer leads.
Luckily, company owners found a way to address such problems through hiring virtual assistant content writers. These people will guarantee quality content whilst the business can focus on other important tasks.
It can be daunting to hire a virtual assistant, however, there are numerous benefits resulting from outsourcing to a VA. Here are some tasks that a VA content writer can complete for your business:
1. Article Writing
When one thinks about content, there are many forms that come to mind, but the most common would be articles. Ranging from research articles to editorials, articles can vary depending on the requirement of the specific company or client.
Article writing includes in-depth research about a particular topic and completing the piece in a proper and orderly manner. It should include relevant and informative content that is specially written for the client. It may cater not only to established businesses but also to small companies and professionals from all sorts of industries.
2. Blog Posts
A lot of websites use blogs to boost their clicks and visits. Virtual assistants can take over the task of creating content for posting. It is the best way for business owners to ensure that there will always be relevant and valuable information on their sites. Blogs can also be a tool for the promotion of products and services. Highlighting the benefit of a service, for example, can change the readers’ perspective on the service.
Blogging is also crucial for SEO. For companies to win the SEO battle, the content on their websites should be in sync with the keywords used by consumers. But it does not end there, they must also have high-quality content for the search engines to recognize them. Most companies today use blogs to increase relevance. Blogs are considered fresh and trendy, attracting new visitors and increasing interaction with readers. Creating unique, SEO friendly, and content-rich blogs will definitely produce excellent results.
3. Website Content
Virtual assistant content writers can be assigned to create content for the main pages of a website. Such a task is crucial as it is the face of a company in the online world. But through proper orientation and communication and once a company is able to explain the identity of the business, a VA can produce the proper content for them. Your website is the first impression you make on visitors, make it engaging and memorable – a VA will help you with this!
4. Press releases and Newsletters
Press releases and newsletters contain informative, appealing, and legitimate content.
Their goal is to produce content that would engage the audience. They should contain information that the company would like their consumers or partners to know. It should be factual in its manner as it includes important announcements, updates, or official statements from a company. A virtual assistant content writer can take responsibility for these tasks, and help strengthen the relationships between business and customer.
5. Social media and email marketing content
Producing social media and email content can be one of the most common and known tasks of a virtual assistant content writer. This includes writing, designing, planning, and scheduling social media posts or materials for email marketing.
Email marketing may require some level of knowledge in various applications, such as Mailchimp experience, to be able to complete the task efficiently. On the other hand, managing the client’s social media accounts will require responsibility and marketing skills, as they will have to take responsibility for posting, sharing, and resharing content online. Basically, the main goal for a VA assisting with social media and email marketing is to maintain visibility and the presence of a company by engaging with its target market.
6. eBook writing
Creating eBooks is a special task that can be allocated to a virtual assistant content writer. If requested, a VA can produce educational materials for a company regarding a particular topic.
Given such a task, the writer must then conduct a thorough research about a topic that will be substantial enough to create an informative eBook. An added bonus would be creating an eBook that is both mobile and desktop responsive.
An eBook distributed by a company is crucial as it reflects their mastery and expertise on a particular topic. It can have an impact on their reputation and relationship with clients or other businesses, making outsourcing this task to a VA an important and crucial decision.
7. Product description and copywriting
Are you having trouble marketing your products? Worry no more because a virtual assistant can do that task for you! They can create content for your marketing tools and strategy such as brochures and flyers. To be specific, they will be in charge of generating product summaries, descriptions, promos and highlighting services for clients. They can provide information or descriptions of specific features of a company’s product or service.
With all of the content creation tasks that a virtual assistant content writer can accomplish, business owners will definitely reap the benefits of hiring a VA. They will also have the chance to have more time to think of some other ways of developing and expanding their business and manage other tasks in their office without being bothered by the contents that they will have to produce.