Search Engine Optimizations or typically known SEO has been an integral part of every online business for quite some time now. It helps people to find information on search engines. With today’s industry being swarmed by different brands full of gimmicks, battling for visibility against other brands can be hard.
Having an effective SEO, however, can be a strategic approach towards success. Although there are no such things as instant success, and there are no surefire ways to expedite the process, visibility is not impossible to achieve especially when the business has the right person to take care of it in the form a Search Engine Optimization specialist.
There’s another catch though, it is true that employing an in-house SEO specialist is one great way to start off. This is especially applicable to big and well-established businesses. But for small and startup businesses, they need to recalculate their budget before dipping their hands into it. It is still important to take note that hiring a full-time SEO specialist will come with corresponding costs associated with their services.
One practical option to do is by hiring an SEO virtual assistant. These individuals are basically the virtual counterparts of an in-house SEO specialist. The overall objective of an SEO specialist is to improve the level of traffic to a particular website with the use of intricate keywords to improve the user experience. With careful analysis, SEO VAs can effectively maximize traffic to a particular site by improving the page’s rank within search engines.
Although they work remotely, SEO VAs are individuals with a wide array of skill sets and can be an integral part of a business’s success. That being said, here is a list of some of the core duties of an SEO VA.
1. SEO VAS CAN ESTABLISH AN EASY-TO-SEARCH WEBSITE
In order for a website to be categorized as an SEO-friendly website, it needs to meet all the fundamental criteria of Google. This is where an SEO VA comes into the picture. They are able to do on-page optimization that usually includes:
- Supply the most suitable meta tags, headers and alt tags for the website that contain the keyword used to search the website.
- Link internal pages for websites
- Working hand-in-hand with other digital marketing personnel to improve the website’s functionalities and stability.
2. MAKES THE MOST OUT OF SOCIAL MEDIA
Social media generates a massive impact on a particular company’s marketing activities. With social media’s influence on almost half of the world’s population, it becomes one core component for a business to thrive with flying colors. Thankfully, one of the core skillsets of an SEO VA is to harness the full capacity of social media. They can easily collaborate with social media managers to make every campaign as effective as possible.
Social media is a great channel for generating social signals that search engines detect. Be it a like, a share or a review from different social media platforms. A good SEO VA can easily do social media activities in order for the brand to be more popular, and by popular means that, a post that gained lots of shares and likes will more likely result in a higher ranking in search engines as these reflect in search engine results. And from that, users will easily see the website.
3. KEEPING UP WITH TIMELY TRENDS
Google’s algorithm is undeniably learning fast, it gets smarter every second. SEO specialists are able to keep up with the changing trends in SEO. They can constantly research new strategies and practices in order to be more effective and maintain the ranking of the website they’re working with.
They may work with the skillset the same with an in-house SEO specialist possesses, but there are several advantages when working with an SEO VA. It can be in the form of efficiency, reliability, and cost-effectivity. Overall, working with VAs is a surefire way to maximize the use of the budget as well as the very manpower of a particular business.